Bendenbos: Reseller acquisition is more profitable than targeting end customers directly
Tom Bendenbos · Bootstrapped To $1m With Cookie Monitoring and Security SaaS · Feb 17, 2022 · at 13:14
Tom Bendenbos, co-founder of Cookie First, explains to Nathan Latka why Cookie First runs paid advertising specifically targeted at agency partners rather than end users.
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“Yeah, because it's more profitable to target resellers, of course, because you only have to explain the tool once, of course, and then the reseller can do, can take that, that knowledge to their own clients. To some clients. And then it would it would be quicker and less support for us.”
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“I think average on average customer would pay. 30 euros a month.”
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“Last year we were, we had was it? Eight, 85 885 K euros.”
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