The Ledger
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Campos: Woven targets 7%+ conversion for target persona users
“So when we acquire a user who fits our target persona, You know, we want to see that, you know, we're converting them to paying users at least seven percent of the time, and ideally above that.”
Campos: Facebook internal calendar tools inspired the founding of Woven
“There was a tool that we had at Facebook called the meeting tool and eventually became the calendar tool. And the innards of that were ultimately what inspired Woven.”
Woven Targeted $10 Per User Monthly Subscription Pre-Launch
“Woven is pre-revenue, so we haven't enabled our paywall just yet, but we're, the products can be a price about 10 bucks a user per month.”
Campos: Woven Targeted Desktop CAC Under $12 and Mobile Near $5
“We had two platforms that we were testing on desktop and mobile. We were trying to get the desktop CACs below 12 bucks. A user, we were trying to get the mobile CACs down to as close as five.”
Woven Targeted an LTV-to-CAC Ratio Above Three
“Ultimately, when we're looking at the entire marketing budget, we're trying to keep that you know, LTV to CAC ratio above three. So, you know, the higher we can price the product and the more we can spend on acquisition, but for a 10 dollar user a month produc…”
Campos: Woven raised a $4.8M seed round from Amplify and Battery
“So we raised a seed round with Amplify Partners, and then we got Battery Ventures to join that round, and we raised 4.8 million with them.”