The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Clément: Founders should enter crowded spaces because competition proves market demand
“I'm actually on the team that says if it's crowded space, you should go because it means, you know, there is a, there is demand.”
Husband-and-wife co-founders maintain an exact 50/50 equity split
“Well, we are exactly on part. Fifty-fifty.”
Loomly operates profitably while maintaining 100% year-over-year growth
“We're good on both fronts. We are good on growth. We are good on, on profits. So we have found like the right balance for us. The board is on board.”
Clément: Loomly conservatively forecasts 100% annual growth and could exceed it
“You know, the hundred percent growth rate is, is our conservative you know, forecast. We feel like we can do better than data as we keep improving the product and then the KPI can also improve.”
Clément: Loomly's four-person board maintains uneven voting power
“It's not because there are, there's an even number that people that we have an even number of voices or votes.”
Clément: Loomly was bootstrapped using marketing agency cash flow
“So I wrote the first line of code in August, 2015. And, you know, we only incorporated what is now Loomly in July, 2016. So during that entire time, we were kind of working by day on the agency. And then, you know, with whatever money we were making, we were k…”
Loomly serves over 7,000 paying customers and is approaching 8,000
“Over 7000, actually going to 8000.”
Clément: Loomly grew ARR 100% in 2020 to reach $4M to $5M
“We are between four and five, and last year, you know, I mean, we are already in twenty-twenty-one. So I would say end of twenty-nineteen, we were at around two million dollar in AR. So we grew a hundred percent in twenty-twenty.”
Thibaut Clément: Loomly maintains an LTV to CAC ratio well above 3x
“We are well about the famous LTV over CAC ratio of three.”
Clément: Loomly has raised slightly over $3M in equity
“A bit above three million dollars in equity.”
Loomly experiences monthly churn at the lower end of 3% to 7%
“It's on the lower end of the benchmark for which, you know, is between three and seven percent for reference. So we are on the lower end of that.”
Loomly reached $4M ARR with a team of just seven employees
“No, we are seven. There are, I kind of oversee the product, and there are three engineers with me, and then Noemi kind of oversees everything on the marketing side, and there are two customer success managers with her, and we are kind of, we are currently open…”