The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Only about five companies worldwide do natural language generation
“There's only like five companies out there who do natural language generation at all.”
Steven Morrell Mar 1, 2021 ▶ 9:18 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Assertion Not checkable as stated
AX Semantics has an average monthly contract value of €761
“Well, we have an average sales price of 761. I know because I just calculated this two days ago. Because we're always looking on customer lifetime value that I was asking myself, how much do we get in the first year? So if you take the first year divided by 12…”
Steven Morrell Mar 1, 2021 ▶ 2:49 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Assertion Not checkable as stated
AX Semantics has roughly 800 customers
“Today we would have around 800.”
Steven Morrell Mar 1, 2021 ▶ 5:25 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Assertion Not checkable as stated
AX Semantics pays €25 to €35 per lead on paid ads
“Well, and a fresh lead is about 25 to 35 euros per lead. From there, we have 25 to 30% conversion into an appointment. From the appointment, we have 70% conversion into an opportunity in the good stage”
Steven Morrell Mar 1, 2021 ▶ 6:50 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Assertion Not publicly verifiable
AX Semantics generates €3.5 million in annual revenue
“We are doing about three and a half million a year.”
Steven Morrell Mar 1, 2021 ▶ 8:16 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Assertion Not publicly verifiable
AX Semantics is growing 60% year-over-year
“60% growth year over year.”
Steven Morrell Mar 1, 2021 ▶ 8:30 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Assertion Not checkable as stated
Users require two weeks to learn the AX Semantics software
“Because the software is, yeah, you have to learn it. There is less, you have to put in two weeks to learn how to use it.”
Steven Morrell Mar 1, 2021 ▶ 11:53 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Assertion Supported
AX Semantics pivoted from a content writing agency to pure SaaS
“His evolved into a content writing agency and some point he started developing a software for his own needs to scale. And then he pivoted from content writing agency into pure SaaS A high tech company.”
Steven Morrell Mar 1, 2021 ▶ 3:29 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
Assertion Not checkable as stated
Morrell: AX Semantics employs roughly 40 people
“Roughly around 40.”
Steven Morrell Mar 1, 2021 ▶ 9:47 They Grew 60% YoY to $4.2m Revenue By Spending $300k on FB Ads
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