The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Rossler: Demographic targeting is often unimportant for UX testing
“As we've learned from the usability perspective and UX perspective, it's oftentimes not really important who you're testing with.”
Rossler: The biggest future companies will sell to everyone, not niches
“Those that are going to be big in the future are those that are not focusing on a very specific target audience, but those that say, well, our product is so, that's us, it's our product, and we're gonna, we want to sell it to everyone.”
Rossler: Simplice co-founder ignores financial metrics despite owning 25 percent
“I am an owner, but I entrust the others with the numbers and all of this stuff, and I'm focusing more on people, so.”
Rossler: UserBrain avoids fast scaling by intentionally rejecting free trials
“We want to make the, I mean, I know it's kind of like the opposite of what most people are doing. But really understand this whole thing and not, not scale it up too fast because at the moment we're kind of like building up barriers. Also with our signup page,…”
Rossler: Spotify and Lush Cosmetics are UserBrain customers
“Customers are, for example Spotify is one of them or Lush cosmetics.”
Rossler: UserBrain Launched Its MVP Within One Week
“And I think three years ago, we, within one week, we just launched a kind of a minimal viable product for user brain.”
Rossler: UserBrain and Simplice Share the Exact Same Buyer Profile
“It's a completely different business model, but it's the exactly the same kind of people buying for it, paying for it.”