Rossler: UserBrain avoids fast scaling by intentionally rejecting free trials
Stefan Rossler · 1103 When should he quit his agency and go all in on software? · Aug 1, 2018 · at 15:44
Stefan Rossler, co-founder of UserBrain and Simplice, discusses his deliberate, bootstrapped approach to building his usability testing SaaS platform.
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“We want to make the, I mean, I know it's kind of like the opposite of what most people are doing. But really understand this whole thing and not, not scale it up too fast because at the moment we're kind of like building up barriers. Also with our signup page, we're doing this, that it's not, there's no free month, no free trial and something like this.”
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“Those that are going to be big in the future are those that are not focusing on a very specific target audience, but those that say, well, our product is so, that's us, it's our product, and we're gonna, we want to sell it to everyone.”
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