Rossler: Demographic targeting is often unimportant for UX testing
Stefan Rossler · 1103 When should he quit his agency and go all in on software? · Aug 1, 2018 · at 11:50
Stefan Rossler explains to Nathan Latka why UserBrain does not emphasize demographic targeting for basic usability testing.
0:00 / 0:06exact quote · 6.8s
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“As we've learned from the usability perspective and UX perspective, it's oftentimes not really important who you're testing with.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
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