The Ledger
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VTiger spent under $50,000 on advertising over its 15-year history
“Overall advertising budget for the last 15 years, or maybe 13 years, is actually less than 50,000 dollars.”
Kanumuru: Vtiger sees 10% annual and 2-3% monthly churn
“I mean, the customers are on annual plan. We have about, I would say, 10% churn. But whereas with the customers with monthly plan is when we have a little more chance, so we actually see like two to three percent.”
Kanumuru: 99% of VTiger's customer leads are inbound
“Most of our leads come through inbound channel, and that's when I say most, it's 99% of our leads.”
Kanumuru: VTiger's LTV to CAC ratio is between 4:1 and 5:1
“Lifetime versus a CAC I think we are between four and five. So so basically about four is to one.”
Kanumuru: VTiger's average customer lifetime value is around $1,200
“Today it's about 1200 dollars.”
Zoho co-founder Tony Thomas still codes six to eight hours daily
“And Tony actually in his heart, he's an engineer, and so he has been and even today, to this day, he's he still spends about, I think, at least Six to eight hours of his time doing coding.”
VTiger averages approximately $100 in monthly revenue per customer
“We have about a hundred dollars per user. And a hundred dollars per customer, I would say.”
VTiger dedicated 80% of its work to customizations before SaaS pivot
“Within a couple of years, from 2006 onwards, it was self-sustained but then we realized about 80% of the work we were doing was Kind of going into for that customer and for this customer and for that customer.”
Kanumuru: Vtiger did $220,000 monthly revenue in late 2016
“We were about 220,000 dollars per month.”