Assertion certainty 3/5 debate potential 1/5

Kanumuru: VTiger's average customer lifetime value is around $1,200

Srinivas Kanumuru · 959 Zoho Founder's New CRM Passes $300k MRR from 3000 Customers · Mar 10, 2018 · at 10:11

Srinivas Kanumuru, CEO of CRM company VTiger, shares the company's average customer lifetime value with Nathan Latka.

0:00 / 0:01exact quote · 1.7s

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“Today it's about 1200 dollars.”

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The claim, plainly

VTiger's average customer lifetime value is approximately $1,200.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

How this resolves

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Mentioned

Srinivas Kanumuru Vtiger

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Assertion Not checkable as stated

VTiger spent under $50,000 on advertising over its 15-year history

“Overall advertising budget for the last 15 years, or maybe 13 years, is actually less than 50,000 dollars.”

Srinivas Kanumuru Mar 10, 2018 ▶ 9:20 959 Zoho Founder's New CRM Passes $300k MRR from 3000 Customers

Assertion Not checkable as stated

Kanumuru: Vtiger has over 3,000 customers

“So we are a little over 3000 customers.”

Srinivas Kanumuru Mar 10, 2018 ▶ 5:28 959 Zoho Founder's New CRM Passes $300k MRR from 3000 Customers

Disclosure

Kanumuru: Vtiger has not raised any outside capital

“We did not raise any capital.”

Srinivas Kanumuru Mar 10, 2018 ▶ 5:43 959 Zoho Founder's New CRM Passes $300k MRR from 3000 Customers

Assertion Not checkable as stated

Kanumuru: Vtiger sees 10% annual and 2-3% monthly churn

“I mean, the customers are on annual plan. We have about, I would say, 10% churn. But whereas with the customers with monthly plan is when we have a little more chance, so we actually see like two to three percent.”

Srinivas Kanumuru Mar 10, 2018 ▶ 6:27 959 Zoho Founder's New CRM Passes $300k MRR from 3000 Customers

Assertion Not checkable as stated

Kanumuru: 99% of VTiger's customer leads are inbound

“Most of our leads come through inbound channel, and that's when I say most, it's 99% of our leads.”

Srinivas Kanumuru Mar 10, 2018 ▶ 9:13 959 Zoho Founder's New CRM Passes $300k MRR from 3000 Customers

Assertion Not checkable as stated

Kanumuru: VTiger's LTV to CAC ratio is between 4:1 and 5:1

“Lifetime versus a CAC I think we are between four and five. So so basically about four is to one.”

Srinivas Kanumuru Mar 10, 2018 ▶ 9:54 959 Zoho Founder's New CRM Passes $300k MRR from 3000 Customers

Kanumuru: VTiger's average customer lifetime value is around $1,200

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