Srinivas Kanumuru, CEO of CRM software Vtiger, breaks down the company's churn figures across annual and monthly subscriptions.
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“I mean, the customers are on annual plan. We have about, I would say, 10% churn. But whereas with the customers with monthly plan is when we have a little more chance, so we actually see like two to three percent.”
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Disclosure
Kanumuru: Vtiger has not raised any outside capital
“We did not raise any capital.”
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AssertionNot checkable as stated
Kanumuru: 99% of VTiger's customer leads are inbound
“Most of our leads come through inbound channel, and that's when I say most, it's 99% of our leads.”
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AssertionNot checkable as stated
Kanumuru: VTiger's LTV to CAC ratio is between 4:1 and 5:1
“Lifetime versus a CAC I think we are between four and five. So so basically about four is to one.”
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AssertionNot checkable as stated
Kanumuru: VTiger's average customer lifetime value is around $1,200
“Today it's about 1200 dollars.”
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