The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Schroeder: Mura has around 50 to 60 paying customers
“If I had to guess, I would say they're around 50 to 60.”
Sean Schroeder Apr 20, 2018 ▶ 9:46 1000 The Genius in Agency + SaaS Business Model
Assertion Not checkable as stated
Schroeder: Blue River generates 75% of its revenue from agency services
“Yeah, it's probably about 75%.”
Sean Schroeder Apr 20, 2018 ▶ 10:42 1000 The Genius in Agency + SaaS Business Model
Assertion Not checkable as stated
Schroeder: Blue River maintains a 92% annual logo retention rate
“Yeah, it's around 92%.”
Sean Schroeder Apr 20, 2018 ▶ 11:47 1000 The Genius in Agency + SaaS Business Model
Assertion Supported
Schroeder: Blue River is completely bootstrapped
“It's completely bootstrapped.”
Sean Schroeder Apr 20, 2018 ▶ 13:19 1000 The Genius in Agency + SaaS Business Model
Assertion Not checkable as stated
Schroeder: Blue River grows 20% to 30% annually
“We, you know, are growing at a, you know, we're not going gangbusters, but we're growing at a healthy rate every single year and we're comfortable you know, around between 20 and 30%.”
Sean Schroeder Apr 20, 2018 ▶ 13:38 1000 The Genius in Agency + SaaS Business Model
Disclosure
Schroeder: Blue River operates an agency and the Mura software platform
“So we have a blue river is a digital experience agency. And then we also have the platform, which is the mirror, a digital experience platform.”
Sean Schroeder Apr 20, 2018 ▶ 4:21 1000 The Genius in Agency + SaaS Business Model
Assertion Supported
Sean Schroeder: Blue River open-sourced the Mura platform in 2008
“We open sourced it in 2008 and have been going from there.”
Sean Schroeder Apr 20, 2018 ▶ 6:09 1000 The Genius in Agency + SaaS Business Model
Disclosure
Schroeder: Mura's average price point is about $2,500 per month
“The average price point is about 2500 dollars a month.”
Sean Schroeder Apr 20, 2018 ▶ 6:31 1000 The Genius in Agency + SaaS Business Model
Assertion Contradicted
Schroeder: About 4,000 active Mura sites are deployed
“There are about 4000 active mirror sites. Right now that we're aware of and being that it's open source there, you know, and it's not all open source, but the, of the open source ones that we, you know, the, that are, had been deployed, those are, and in front…”
Sean Schroeder Apr 20, 2018 ▶ 8:55 1000 The Genius in Agency + SaaS Business Model
Disclosure
Schroeder: Blue River employs around 20 people
“We're at around 20 people.”
Sean Schroeder Apr 20, 2018 ▶ 6:47 1000 The Genius in Agency + SaaS Business Model
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