The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Jacobson: Immediate 30-minute browsing history defines peak customer purchasing intent
“Why don't we find somebody who spent 20 of the last 30 minutes researching travel? That's a really high intent customer right now. We want to target them very, very heavily right now. A day later when that person is researching taxes, no point in getting in fr…”
High SaaS pricing filters out unscalable, high-churn smaller companies
“What I learned on the media side of the business was that a lot of the smaller companies are just not, they're not in a position where they can actually scale. And those customers are not the customers I want to be spending my time with. So the price point is …”
Jacobson: Rockerbox will probably generate about $8M in 2017
“And we'll probably do just about eight this year.”
Jacobson: Hindsight represents about 10% of Rockerbox media revenue
“As of today, it's probably net 10% of our media business.”
Jacobson: Rockerbox SaaS Hindsight reaches $16k-$17k MRR across 12-13 customers
“So we're just about 12, 13 customers. MRR is just around 16, 17”
Jacobson: Vimeo, Vanguard, and Lowe's use Rockerbox's Hindsight SaaS
“We're working with, like Vimeo, with Vanguard, with Lowe's,”
Jacobson: Rockerbox raised just over $1M from angels and still holds most of it
“We raised just over a million dollars for Rockerbox. Primarily angels have most of that money in the bank still.”