High SaaS pricing filters out unscalable, high-churn smaller companies
Ron Jacobson · 824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product · Oct 26, 2017 · at 8:48
Ron Jacobson, CEO of Rockerbox, explains why Hindsight maintains a high upfront price point on its website to screen out smaller, unscalable accounts.
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“What I learned on the media side of the business was that a lot of the smaller companies are just not, they're not in a position where they can actually scale. And those customers are not the customers I want to be spending my time with. So the price point is a good way just to filter out you know, customers I think would be those ones that would that would be turning.”
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