Ron Jacobson, CEO of ad-tech platform Rockerbox, details the company's capital strategy and cash balance.
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“We raised just over a million dollars for Rockerbox. Primarily angels have most of that money in the bank still.”
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More from Ron Jacobson
Insight
Jacobson: Immediate 30-minute browsing history defines peak customer purchasing intent
“Why don't we find somebody who spent 20 of the last 30 minutes researching travel? That's a really high intent customer right now. We want to target them very, very heavily right now. A day later when that person is researching taxes, no point in getting in fr…”
Ron JacobsonOct 26, 2017▶ 3:46824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product
Insight
High SaaS pricing filters out unscalable, high-churn smaller companies
“What I learned on the media side of the business was that a lot of the smaller companies are just not, they're not in a position where they can actually scale. And those customers are not the customers I want to be spending my time with. So the price point is …”
Ron JacobsonOct 26, 2017▶ 8:48824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product
PredictionNot checkable as stated
Jacobson: Rockerbox will probably generate about $8M in 2017
“And we'll probably do just about eight this year.”
Ron JacobsonOct 26, 2017▶ 5:35824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product
AssertionNot checkable as stated
Jacobson: Hindsight represents about 10% of Rockerbox media revenue
“As of today, it's probably net 10% of our media business.”
Ron JacobsonOct 26, 2017▶ 5:46824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product
AssertionNot checkable as stated
Jacobson: Rockerbox SaaS Hindsight reaches $16k-$17k MRR across 12-13 customers
“So we're just about 12, 13 customers. MRR is just around 16, 17”
Ron JacobsonOct 26, 2017▶ 7:21824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product
AssertionNot publicly verifiable
Jacobson: Vimeo, Vanguard, and Lowe's use Rockerbox's Hindsight SaaS
“We're working with, like Vimeo, with Vanguard, with Lowe's,”
Ron JacobsonOct 26, 2017▶ 7:45824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product
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