The Ledger
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Wu: Social media is short-term and should drive long-form content
“We find that Social is just very short term. And we feel that social is a way to kind of drive long form content. If you look at any tweets or any Facebook posts, more likely than not, there's some kind of link there that drives you to a story.”
Wu: Follower counts and likes are easily gamed and purchased
“The metric is not followers or likes or comments or anything like that, because those are easily gamed, easily purchased.”
Wu: Cooperatize tracks travel search queries over purchases due to cookie decay
“We work with a company that buys all the data across United.com, Kayak.com, I mean, you name it, Hilton.com. It's only for travel, and we see that a win for us is not necessarily a purchase, because you're right, that cookie gets kicked out a billion times. A …”
Wu: Automation Allows Cooperatize to Profitably Serve Smaller Travel Destinations
“So while everybody's going after the Californias and the Floridas of the world, we can work with smaller destinations because the minimum spend is Is, you know, as little as you want to spend because there's no humans behind it.”
Roger Wu: Bloggers across almost all niches produce travel content
“Our primary focus is in the travel space, but the exciting thing about travel is that Everybody writes about travel, whether you're a fitness blogger, you're a food blogger, or you're, you know, a family blogger.”
Wu: Cooperatize takes 10% to 25% commission on influencer spend
“So depending on the overall spend with Chase, we take anywhere from 10 to 25%.”
Wu: SaaS makes up under 5% of Cooperatize's revenue
“So we started the SaaS model, gosh, maybe like six months ago or so, and Just getting started less than five percent as of now.”
Wu: Cooperatize processed roughly $250k in trailing twelve-month transaction volume
“In the last 12 months, about a quarter million dollars, give or two.”
Wu: Cooperatize monetizes via transaction fees connecting brands and bloggers
“We operate a marketplace that connects different brands with bloggers, as you mentioned. You know, we're a marketplace, so we take a transaction fee from each transaction that goes to the marketplace.”
Wu: Marketing spend sees major surges in June and December
“We see a big bump in spends You know, at the end of every fiscal, so there's a lot of views that are losing kind of budgets. So June's and December, or yeah, June's and December's, we see like big bumps.”