The Ledger

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Insight
Warner advises selling splinter products on lifetime deals to drive SaaS upsells
“Splinter off a part of your product that you can sell on lifetime deals. You can sell on one-time deals, and then put people into an upsell funnel to send them the main product.”
Robert Warner Nov 11, 2022 ▶ 23:21 How my $5k hobby project used 1 to many selling to reach $700k ARR in a year
Insight
Warner: SaaS commands 5-10x revenue exits versus 2-4x EBIT for agencies
“If we sell an agency, we can probably get in the region of, you know, two to four times EBIT for that agency as a valuation on exit. If we build a SaaS, we can get five to 10 X, Revenue.”
Robert Warner Nov 11, 2022 ▶ 2:38 How my $5k hobby project used 1 to many selling to reach $700k ARR in a year
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