The Ledger
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Scheduling tools drive viral acquisition through product interactions with prospects
“This is how scheduling works. It's not the same for other software, because here you interact with your customers all the time with your prospects. So they see what you're doing and they think, oh, I want to, I want that as well.”
Appointlet has reached 1,100 to 1,200 paying customers
“Today we're in around a thousand thousand, a 100,200 paid customers.”
Appointlet generates approximately $37,000 in monthly recurring revenue
“It's around the 40, 3030, 37. Yeah. The price I gave you was actually the price per member, not per customer.”
Most of Appointlet's customers originate from referrals and booking links
“I would say so. Yeah. I would say if you take referrals all type of referrals. Yes. All type of referrals. So that's a word of mouth. That's a booking page signups. You look at the booking page and sign up. That's affiliate.”
Appointlet's average customer pays around $15 per month
“The average customers pays us around 15 dollars per month.”
Appointlet is moving to per-member pricing model
“We are moving towards a new type of pricing that works on a per member basis. We found out that our customers I mean, this works much more for our customers because we would be able to provide them with plans that would grow with their team instead of right no…”
Rami El Chamaa met Appointlet co-founder Jared Morris on Reddit
“So I'm from Lebanon and I met him through Reddit.”
Appointlet co-founders had met in person only once before 2017
“We met once in person that was in September of last year.”
El Chamaa secured 25% Appointlet equity after doing pro bono SEO
“I did not ask for anything at the beginning. So I just I just, I was doing some SEO on the website and like at one point like I was doing some work and I thought, I mean, I should get compensated. So we said like what'd you say? I get 25% of the business.”
Appointlet's monthly gross churn is around 5% to 6%
“We're around maybe five or six percent right now.”