Disclosure certainty 3/5 debate potential 1/5

Appointlet spends $2,000 to $3,000 monthly on paid marketing

Rami Shama · EP 557: Appointlet Hits $35k MRR, Co-Founders Because of Reddit Helping 1100 Customers Schedule with Rami El Chamaa · Feb 1, 2017 · at 14:38

Appointlet co-founder Rami El Chamaa discusses the company's paid marketing spend with Nathan Latka.

0:00 / 0:04exact quote · 4.2s
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“I would say around not much, around maybe 2003 thousand.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Rami Shama

Insight
Scheduling tools drive viral acquisition through product interactions with prospects
“This is how scheduling works. It's not the same for other software, because here you interact with your customers all the time with your prospects. So they see what you're doing and they think, oh, I want to, I want that as well.”
Rami Shama Feb 1, 2017 ▶ 12:15 EP 557: Appointlet Hits $35k MRR, Co-Founders Because of Reddit Helping 1100 Customers Schedule with Rami El Chamaa
Assertion Not checkable as stated
Appointlet has reached 1,100 to 1,200 paying customers
“Today we're in around a thousand thousand, a 100,200 paid customers.”
Rami Shama Feb 1, 2017 ▶ 8:27 EP 557: Appointlet Hits $35k MRR, Co-Founders Because of Reddit Helping 1100 Customers Schedule with Rami El Chamaa
Assertion Not checkable as stated
Appointlet generates approximately $37,000 in monthly recurring revenue
“It's around the 40, 3030, 37. Yeah. The price I gave you was actually the price per member, not per customer.”
Rami Shama Feb 1, 2017 ▶ 9:58 EP 557: Appointlet Hits $35k MRR, Co-Founders Because of Reddit Helping 1100 Customers Schedule with Rami El Chamaa
Assertion Not checkable as stated
Most of Appointlet's customers originate from referrals and booking links
“I would say so. Yeah. I would say if you take referrals all type of referrals. Yes. All type of referrals. So that's a word of mouth. That's a booking page signups. You look at the booking page and sign up. That's affiliate.”
Rami Shama Feb 1, 2017 ▶ 13:28 EP 557: Appointlet Hits $35k MRR, Co-Founders Because of Reddit Helping 1100 Customers Schedule with Rami El Chamaa
Assertion Supported
Appointlet is entirely bootstrapped without outside capital
“We're bootstrapped.”
Rami Shama Feb 1, 2017 ▶ 16:50 EP 557: Appointlet Hits $35k MRR, Co-Founders Because of Reddit Helping 1100 Customers Schedule with Rami El Chamaa
Assertion Not checkable as stated
Appointlet's average customer pays around $15 per month
“The average customers pays us around 15 dollars per month.”
Rami Shama Feb 1, 2017 ▶ 2:54 EP 557: Appointlet Hits $35k MRR, Co-Founders Because of Reddit Helping 1100 Customers Schedule with Rami El Chamaa
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