why aren't all 12 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Disclosure
Bloomreach rejected multiple acquisition offers in the $400 million range.
“Well, I think it's fair to say that we've received very healthy acquisition offers, you know, at or around that range and turned them down.”
Prediction Not checkable as stated
Bloomreach projects hitting $100 million ARR profitably with 40% growth.
“The intention for the company is to get to a point where the company, when it crosses a hundred million dollars, it's a profitable company growing at 40 to 50% year over year. And we're on track of that.”
Assertion Not checkable as stated
Bloomreach generates between $50 million and $100 million in annual revenue.
“And you can think of the scale of the business as being between 50 and a hundred million dollars.”
Assertion Not publicly verifiable
De Datta estimates Adobe holds $1.2B in Bloomreach's $8B addressable market.
“What's interesting in our space is I think we are very much a challenger in an eight billion dollar market that is dominated by people like Adobe that have a 1.2 billion dollar software revenue stream in our market.”
Insight
De Datta notes founders inevitably experience regret after rejecting acquisition offers.
“Every time you turn down one of these things, the moment that I've talked to every entrepreneur about is you have that. Oh shit moment after you say no, or something that happens in your life, man, I should have taken that deal. Right. And you got to know that…”
Assertion Not checkable as stated
Bloomreach averages $250,000 contracts with multiple million-dollar clients.
“Average ASP for us is around 250 K per year. We've got several clients that pay us more than a million dollars a year.”
Assertion Supported
Bloomreach has raised $100 million in total funding to date.
“So today we've raised a hundred million dollars.”
Assertion Not checkable as stated
Bloomreach serves 250 enterprise clients across over 1,000 websites and apps.
“So we work with about 250 large enterprises and they have tens of brands each. So if you think about it in terms of websites or apps, it's probably a thousand plus. If you think about it in terms of companies, it's probably 250.”
Assertion Not checkable as stated
Bloomreach maintains 10% to 12% gross revenue churn with net-zero churn.
“Gross churn for an enterprise business, we think best in class, you know, you want to be at no more than, say, 10 to 12% gross churn, and we're in that range, and then you want to be Pretty close to zero percent net churn or negative net churn, and we are ther…”
Assertion Not checkable as stated
Bloomreach enterprise customer accounts remain with the company for 5-7 years.
“You know, I think in, in our kind of business, these accounts are with us for a minimum of, you know, five to seven years.”
Disclosure
Bloomreach targets a one-year customer acquisition cost payback period.
“Where we are today, we tend to spend sales and marketing at a ratio of about a one CAC ratio. Right. A one year payback period basically.”
Assertion Supported
Bain Capital partner Ajay Agarwal invested the initial $5 million.
“Eventually we had our first investor, Ajay Agarwal, who's a partner at Bain Capital Ventures. He put in the initial five million dollars”