Bloomreach enterprise customer accounts remain with the company for 5-7 years.
Raj De Datta · 1101 Bloomreach CEO: We've turned down acquisition offers in $400m range · Jul 30, 2018 · at 11:52
Raj De Datta, CEO of enterprise SaaS platform Bloomreach, explains the company's customer retention and lifetime value assumptions to Nathan Latka.
0:00 / 0:06exact quote · 7.0s
720p mp4 · rendered on demand · StarZero watermark
“You know, I think in, in our kind of business, these accounts are with us for a minimum of, you know, five to seven years.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Raj De Datta
Bloomreach rejected multiple acquisition offers in the $400 million range.
“Well, I think it's fair to say that we've received very healthy acquisition offers, you know, at or around that range and turned them down.”
Bloomreach projects hitting $100 million ARR profitably with 40% growth.
“The intention for the company is to get to a point where the company, when it crosses a hundred million dollars, it's a profitable company growing at 40 to 50% year over year. And we're on track of that.”
Bloomreach generates between $50 million and $100 million in annual revenue.
“And you can think of the scale of the business as being between 50 and a hundred million dollars.”
De Datta estimates Adobe holds $1.2B in Bloomreach's $8B addressable market.
“What's interesting in our space is I think we are very much a challenger in an eight billion dollar market that is dominated by people like Adobe that have a 1.2 billion dollar software revenue stream in our market.”
De Datta notes founders inevitably experience regret after rejecting acquisition offers.
“Every time you turn down one of these things, the moment that I've talked to every entrepreneur about is you have that. Oh shit moment after you say no, or something that happens in your life, man, I should have taken that deal. Right. And you got to know that…”