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Knack prefers bootstrapping via Canadian government grants over raising venture capital
“We are still happy being bootstrapped. I think Canada has actually some amazing programs to help fund startup companies. IRAP is one of them. So we're able to access capital that way.”
Ujjainwalla predicts Knack will achieve 100% year-over-year revenue growth in 2020
“What we're seeing in our pipeline and how we're seeing our deals close, we're keeping that same number again, and that's going to put us at again, a hundred percent year over year growth.”
Ujjainwalla: A major tech giant will acquire Marketo
“I do think one of the giants will acquire a marketo at some point. I'm not sure if it'll be Adobe, but I think we will see some kind of consolidation happen.”
Knack maintains net revenue churn under two percent among enterprise customers
“Whereas our enterprise customers, we've got net revenue turn of under two percent now.”
Knack retains between 100 and 600 customers after dropping low-tier plans
“So we still are in the hundreds of customers.
Okay.
So that's what I can tell you.
Okay.
It's not 600 anymore.
Yeah.
It's significantly less than that, but north of a hundred.”
Knack's 100% YoY revenue growth is driven by ASPs exceeding $6,000
“Well, last time we spoke, we said our ASP was 6000 a year. So 500 a month. And yes, I can confirm that our ASP is significantly higher than that, which is what's allowing us to grow at a hundred percent year over year.”
Knack grew entirely via inbound marketing until early 2020
“So up until two months ago, we've been a hundred percent inbound. So everyone that we've sold to has come to us through our website in an inbound manner. So up until a couple months ago, we hired our first outbound reps.”
Knak's platform saw email creation double month-over-month early in the pandemic
“We actually looked at our platform's data last month and saw that We had double the amount of emails that have ever been built before month over month.”
Ujjainwalla claims no customers churned from Knak due to COVID-19
“We're happy to discuss that, but at this point, no one has tuned because of this.”
Ujjainwalla: Revenue Pulse grew YoY revenue by 90% last year
“We raised year-over-year revenue by 90% last year.”
Ujjainwalla: Enterprise and mid-tier plans drive 80% of Knak revenue
“I would say sort of our self sign up business is about 20% of our revenue right now. Then we've got kind of a mid tier plan. That's about 6000 a year. That accounts for probably another 30 to 40% and the rest is enterprise revenue.”
Ujjainwalla: Knak generates over 100% annual net revenue retention
“Yeah. Yeah. Now in terms of revenue. Okay. Absolutely.”
Knak initially focused on Marketo before expanding to a broader market
“When we started NAC, it was really about helping Marketo customers with it, but the more we got into it, we realized this is a way more widespread issue than just Marketo.”
Knack generates growth via integrations with Salesforce, Pardot, and Oracle
“We're seeing growth Salesforce marketing cloud, Pardot Oracle responses. And then we're also just discovering all these new platforms, a lot of in-house platforms that our enterprise customers work with.”