The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 16 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Laja: Self-paced learning fails because people are inherently undisciplined
“Self-paced is not a good model for learning because people are inherently undisciplined. They don't make time for learning.”
Laja: Pop-ups outperform static sidebar opt-ins by 10x
“The difference between a pop-up and a static opt-in where it's just, you know, hanging there on a sidebar is like a 10 X.”
Laja: Small business subscriptions are difficult to build due to high churn
“These people want short-term gains. They don't want to invest or they don't have resources to invest in anything over the long haul. And then the churn was terrible. So it was very hard to build a business around and we're on small businesses, really.”
Laja: Agencies should avoid small businesses because effort equals enterprise clients
“So you know, one thing I've learned running agencies is like, it doesn't make sense to work with small businesses because the amount of work you put in, in terms of hours and effort, there's no real difference if you're working with a big client or a small cli…”
Laja: Coursera, Udacity, and Udemy have completion rates under 15%
“Course completion rates in Coursera are less than 15%. Same for Udacity, Udemy, all those guys.”
Laja: ConversionXL agency charges $10k to $20k monthly retainers
“We start from a minimum of 10,000 a month up to 20,000 a month.”
Laja: ConversionXL serves approximately 15 agency clients concurrently
“In the agency, I think we're doing like, 15 concurrently.”
Pep Laja: CXL gets around 100 to 120 attendees per live masterclass
“About a hundred 120, depends on the topic, topic really.”
ConversionXL adds over 100 opt-in subscribers daily
“Now we're adding you know, north of hundred people a day to the list, and it's all, you know, opt-in.”
Laja: ConversionXL brings in 90% to 95% of masterclass buyers
“We, we're, we are bringing, let's say, 90, 95% of the buyers.”
Laja: ConversionXL takes over 50% share on instructor masterclasses
“Obviously we're taking a more than 50% share of all the sales.”
Pep Laja: CXL expanded from pure agency model into subscriptions in 2016
“For the longest time we were just an agency model. So flat monthly fee, which are a monthly retainer for our services. So for the first, Four years or five years, which did just that. And now last year, so middle of 20 16, we launched conversion Excel Institut…”
Pep Laja: CXL sells an all-access annual plan for $2,500
“There is a plan that one can buy that's 2500 a year that gives you access to everything, live courses, as well as our subscription content.”