Pep Laja, founder of ConversionXL, breaks down live course attendance and revenue metrics on Nathan Latka's podcast.
0:00 / 0:07exact quote · 7.4s
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“About a hundred 120, depends on the topic, topic really.”
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More from Pep Laja
Insight
Laja: Self-paced learning fails because people are inherently undisciplined
“Self-paced is not a good model for learning because people are inherently undisciplined. They don't make time for learning.”
Pep LajaApr 5, 2017▶ 7:28EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja
Insight
Laja: Pop-ups outperform static sidebar opt-ins by 10x
“The difference between a pop-up and a static opt-in where it's just, you know, hanging there on a sidebar is like a 10 X.”
Pep LajaApr 5, 2017▶ 11:51EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja
Insight
Laja: Small business subscriptions are difficult to build due to high churn
“These people want short-term gains. They don't want to invest or they don't have resources to invest in anything over the long haul. And then the churn was terrible. So it was very hard to build a business around and we're on small businesses, really.”
Pep LajaApr 5, 2017▶ 16:46EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja
Insight
Laja: Agencies should avoid small businesses because effort equals enterprise clients
“So you know, one thing I've learned running agencies is like, it doesn't make sense to work with small businesses because the amount of work you put in, in terms of hours and effort, there's no real difference if you're working with a big client or a small cli…”
Pep LajaApr 5, 2017▶ 4:09EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja
AssertionSupported
Laja: Coursera, Udacity, and Udemy have completion rates under 15%
“Course completion rates in Coursera are less than 15%. Same for Udacity, Udemy, all those guys.”
Pep LajaApr 5, 2017▶ 7:51EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja
Disclosure
Laja: ConversionXL agency charges $10k to $20k monthly retainers
“We start from a minimum of 10,000 a month up to 20,000 a month.”
Pep LajaApr 5, 2017▶ 3:55EP 620: ConversionXL Doing $200k+/Mo With 3 Products, Live Masterclass, Agency, and Self-Serve with CEO Peep Leja
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