The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Ahrefs saved $400M over three years by avoiding cloud hosting
“We saved like four hundred million in three years by not going to the cloud. We built our own data centers. It's a little painful. We had some down times. We got some flack for it, but like it was the right decision in the end. We scale so much data. This numb…”
Patrick Stox Jul 11, 2024 ▶ 6:04 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Supported
Ahrefs grew past $100M revenue without a sales team
“Fun fact, we grew, I'll show you the numbers in a minute, we're over a hundred million dollars. We basically used word of mouth, blogs, and YouTube. We didn't have a sales team till we hit about a hundred million dollars.”
Patrick Stox Jul 11, 2024 ▶ 0:59 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Supported
Ahrefs study found 96.5% of web content gets zero search traffic
“So a lot of content doesn't get any traffic. This is from one of our own studies. On the, on 96 and a half percent, no traffic.”
Patrick Stox Jul 11, 2024 ▶ 8:20 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Not checkable as stated
Ahrefs gained over 500k monthly visits by translating existing content
“Translate successful content. If you work in international markets, look, over half a million uplift just translating our content.”
Patrick Stox Jul 11, 2024 ▶ 12:06 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Supported
Stox: Ahrefs generates well over $100M in revenue with 125 employees
“We're a 125 people. And that actually includes all the people that work on our search engine as well. So, a 125 people, well over a hundred million in revenue”
Patrick Stox Jul 11, 2024 ▶ 18:09 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Not checkable as stated
Stox: Ahrefs bootstrapped with $300k in personal funds in 2010
“Bootstrapped from about 300,000 dollars in personal funds. Our owner Dimitri, 2010.”
Patrick Stox Jul 11, 2024 ▶ 2:02 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Supported
Stox: Ahrefs reached $7M revenue with 15 people before hiring a marketer
“Twenty-fifteen, about 15 people. We finally hired a marketing person. I think, what was the revenue then? About seven million already. Finally got a marketer.”
Patrick Stox Jul 11, 2024 ▶ 2:10 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Not checkable as stated
Ahrefs traffic dropped from 6M to 3.5M due to pre-rendering issue
“We get a lot of traffic, about three and a half million or so right now was recently as high as six. We had like a pre-rendering issue, a technical issue, dropped some, but that will come back.”
Patrick Stox Jul 11, 2024 ▶ 8:33 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Not checkable as stated
Stox: Free tools drive roughly half of Ahrefs' traffic
“About half of our traffic right now is for free tools.”
Patrick Stox Jul 11, 2024 ▶ 14:21 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
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