The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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Disclosure
Vidalytics killed its freemium tier in favor of 14-day trials
“Well, we killed our free plans and nothing. So all they can get right now is a two week trial without paying.”
Patrick Stiles Mar 7, 2019 ▶ 7:46 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Vidalytics pays up to 40% lifetime recurring commissions to affiliate partners
“It can be 40% reoccurring for life in some cases.”
Patrick Stiles Mar 7, 2019 ▶ 13:06 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Patrick Stiles bootstrapped Vidalytics with six figures of personal capital
“It's six figures.”
Patrick Stiles Mar 7, 2019 ▶ 4:06 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Patrick Stiles avoids building an enterprise sales team for lifestyle reasons
“For me, for my personality, I don't want to build a business where I have to build a sales team, at least not right now. So it's more of kind of like a lifestyle thing.”
Patrick Stiles Mar 7, 2019 ▶ 12:11 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Vidalytics targets a three-month payback period on customer acquisition costs
“We target about a three month payback if possible.”
Patrick Stiles Mar 7, 2019 ▶ 12:51 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
VCs offered Vidalytics a SAFE note at a $3 million valuation cap
“I've had several venture capitalists say that we could do like a safe note at a three million cap.”
Patrick Stiles Mar 7, 2019 ▶ 15:00 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Vidalytics intends to transition its affiliate payouts to an upfront CPA model
“What we would like to do is move towards more a CPA model, where it's like a flat fee up front, like, you know, a couple hundred bucks or something like that for a paying user.”
Patrick Stiles Mar 7, 2019 ▶ 13:12 1321 How he got his first $10k in MRR competing with Wistia
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