The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
SaaS acquisition funnels should return $3 per $1 spent within 30 days
“So essentially we build machines where you can spend one dollar for SaaS companies. We spend one dollar. You should make at least three dollars back in like 30 days.”
Nick Kozmin Dec 26, 2019 ▶ 2:00 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Disclosure
Kozmin: All sales reps at salesprocess.io work commission-only
“Commission only. Everyone's commission only.”
Nick Kozmin Dec 26, 2019 ▶ 3:24 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Assertion Not checkable as stated
Outbound sales for $50K+ enterprise deals yield 5 to 20 monthly demos
“We usually, if they're just doing outbound, if they're selling something over, like, 50 grand, they're looking at five to 20 demos a month. If they're a little bit lower price point where they're selling, like, SMBs, like, we can get, like, 120 demos a month.”
Nick Kozmin Dec 26, 2019 ▶ 5:31 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Insight
Enterprise funnels for $50K+ deals must book meetings, not offer trials
“Whereas some of someone who's doing a 50,000 dollar, a 100,000 dollar enterprise deal, they're going to use a video sales letter to book meetings against the calendar. They're not going to be, it's no free trial for a hundred grand. Right. They're gonna use th…”
Nick Kozmin Dec 26, 2019 ▶ 9:24 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Insight
SaaS growth becomes purely a function of cash and time post-product-market fit
“Like our thesis is like, we can get them to that point of inflection where if they solve lead generation, And they solve the predictable sales method. All it is, is a function of cash and time to get to a certain point.”
Nick Kozmin Dec 26, 2019 ▶ 11:30 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Disclosure
Salesprocess.io reached $2.2M in revenue and $1.8M in cash collected
“Well, 2.2 in in revenue, but since we're bootstrapped, I just look at cash collected. We're at like 1.8.”
Nick Kozmin Dec 26, 2019 ▶ 2:15 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Disclosure
Salesprocess.io representatives conduct five to eight sales demos per day
“I do five to six demos a day, and then Joseph's doing five to eight demos a day.”
Nick Kozmin Dec 26, 2019 ▶ 3:01 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Disclosure
Salesprocess.io reached $1.8M in cash collected with only two team members
“So there's, to get, we got to 1.8 with just me and Joseph.”
Nick Kozmin Dec 26, 2019 ▶ 3:10 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Disclosure
Kozmin: Salesprocess.io annual contract values range from $6K to $15K
“So our contract value is anywhere from six grand to 15,000 a year.”
Nick Kozmin Dec 26, 2019 ▶ 3:40 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Disclosure
Salesprocess.io operates as an info product rather than an agency
“It's not an agency, it's a, like, info product.”
Nick Kozmin Dec 26, 2019 ▶ 4:36 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Disclosure
Kozmin: Early agency charged $100K plus 15% lift for two yearly clients
“I started seven years ago, but I was kind of like a, I would go in, I can only help two customers at a time. So I'd go in for half a year and I was, I'd roll up my sleeves and do all the work. So I'd build the funnel. I'd get on the phone. I'd build the sales …”
Nick Kozmin Dec 26, 2019 ▶ 5:57 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Prediction Not checkable as stated
SalesProcess.io's current business model will inevitably hit a growth plateau
“And I'm going to hit a, I'm going to hit a plateau, and then I'm going to have to do something else to keep the growth going.”
Nick Kozmin Dec 26, 2019 ▶ 12:35 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.