Disclosure certainty 4/5 debate potential 1/5

Salesprocess.io reached $2.2M in revenue and $1.8M in cash collected

Nick Kozmin · 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO · Dec 26, 2019 · at 2:15

Nick Kozmin, founder of salesprocess.io, discusses his bootstrapped B2B sales accelerator's financial performance with Nathan Latka.

0:00 / 0:05exact quote · 5.9s
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“Well, 2.2 in in revenue, but since we're bootstrapped, I just look at cash collected. We're at like 1.8.”

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More from Nick Kozmin

Insight
SaaS acquisition funnels should return $3 per $1 spent within 30 days
“So essentially we build machines where you can spend one dollar for SaaS companies. We spend one dollar. You should make at least three dollars back in like 30 days.”
Nick Kozmin Dec 26, 2019 ▶ 2:00 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Disclosure
Kozmin: All sales reps at salesprocess.io work commission-only
“Commission only. Everyone's commission only.”
Nick Kozmin Dec 26, 2019 ▶ 3:24 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Assertion Not checkable as stated
Outbound sales for $50K+ enterprise deals yield 5 to 20 monthly demos
“We usually, if they're just doing outbound, if they're selling something over, like, 50 grand, they're looking at five to 20 demos a month. If they're a little bit lower price point where they're selling, like, SMBs, like, we can get, like, 120 demos a month.”
Nick Kozmin Dec 26, 2019 ▶ 5:31 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Insight
Enterprise funnels for $50K+ deals must book meetings, not offer trials
“Whereas some of someone who's doing a 50,000 dollar, a 100,000 dollar enterprise deal, they're going to use a video sales letter to book meetings against the calendar. They're not going to be, it's no free trial for a hundred grand. Right. They're gonna use th…”
Nick Kozmin Dec 26, 2019 ▶ 9:24 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Insight
SaaS growth becomes purely a function of cash and time post-product-market fit
“Like our thesis is like, we can get them to that point of inflection where if they solve lead generation, And they solve the predictable sales method. All it is, is a function of cash and time to get to a certain point.”
Nick Kozmin Dec 26, 2019 ▶ 11:30 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Disclosure
Salesprocess.io representatives conduct five to eight sales demos per day
“I do five to six demos a day, and then Joseph's doing five to eight demos a day.”
Nick Kozmin Dec 26, 2019 ▶ 3:01 1615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
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