Nick Kozmin, founder of salesprocess.io, recounts the initial done-for-you agency model and pricing structure he operated starting around 2012.
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“I started seven years ago, but I was kind of like a, I would go in, I can only help two customers at a time. So I'd go in for half a year and I was, I'd roll up my sleeves and do all the work. So I'd build the funnel. I'd get on the phone. I'd build the sales team. I'd run their ads and we would do, it was a 100,000 dollar fee plus 15% of the lift.”
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More from Nick Kozmin
Insight
SaaS acquisition funnels should return $3 per $1 spent within 30 days
“So essentially we build machines where you can spend one dollar for SaaS companies. We spend one dollar. You should make at least three dollars back in like 30 days.”
Nick KozminDec 26, 2019▶ 2:001615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Disclosure
Kozmin: All sales reps at salesprocess.io work commission-only
“Commission only. Everyone's commission only.”
Nick KozminDec 26, 2019▶ 3:241615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
AssertionNot checkable as stated
Outbound sales for $50K+ enterprise deals yield 5 to 20 monthly demos
“We usually, if they're just doing outbound, if they're selling something over, like, 50 grand, they're looking at five to 20 demos a month. If they're a little bit lower price point where they're selling, like, SMBs, like, we can get, like, 120 demos a month.”
Nick KozminDec 26, 2019▶ 5:311615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Insight
Enterprise funnels for $50K+ deals must book meetings, not offer trials
“Whereas some of someone who's doing a 50,000 dollar, a 100,000 dollar enterprise deal, they're going to use a video sales letter to book meetings against the calendar. They're not going to be, it's no free trial for a hundred grand. Right. They're gonna use th…”
Nick KozminDec 26, 2019▶ 9:241615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Insight
SaaS growth becomes purely a function of cash and time post-product-market fit
“Like our thesis is like, we can get them to that point of inflection where if they solve lead generation, And they solve the predictable sales method. All it is, is a function of cash and time to get to a certain point.”
Nick KozminDec 26, 2019▶ 11:301615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
Disclosure
Salesprocess.io reached $2.2M in revenue and $1.8M in cash collected
“Well, 2.2 in in revenue, but since we're bootstrapped, I just look at cash collected. We're at like 1.8.”
Nick KozminDec 26, 2019▶ 2:151615 Secrets to Cold Traffic to Demo to Sales Funnel with $1.8m ARR SalesProcess CEO
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