The Ledger
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Lillia: Early-stage SaaS should prioritize new customer acquisition over net retention
“But I think also, when you are, you know, when you're not super, super big, I think, like, new customer growth, Is equally, if not more important as well. I, if you do the math, I definitely see, you know, a ramping effect if you accumulate over years. But als…”
Lillia: Subscription billing problems ultimately land on CFOs, not sales
“Our thesis is what the, you know, you can sort of get by with a lot of things, but in the end, it all falls down into the lap of the CFO and they have to figure out the solution. But if you're in sales, you can do something and then you can just push it downst…”
Lillia: Younium sets sales quotas at five times OTE
“The AR they bring in should be five times the OT.”
Lillia: Younium has an average price point around $30,000 per year
“So typically I would say like an average price point is around 30,000 dollars a year a year that is, right? So so that's some average, but you know, quite, quite a big spread from small companies to big companies as well.”
Lillia: Younium targets reaching cash flow positivity by end of 2024
“So I'm targeting cashflow positive by, you know, end of 24.”
Lillia: Younium generates around $6.5M in ARR
“No, the 30 K per customer is probably 31 or 32. I know something, but when you multiply with 200, it's still sort of something. So, so, so I would say around like six and a half million views dollars, something like that.”
Lillia: Younium operates between CRMs and accounting software to manage subscriptions
“We typically sit between like a Salesforce and a HubSpot and a backend like a NetSuite or a QuickBooks and perhaps your own service and how to get that orchestrated and done in a good way, all the way from, you know, quoting, Dealing with the subscription over…”
Lillia: Younium focuses exclusively on complex B2B deals rather than standardized B2C
“We are focused only on B to B, so we don't do any B to C. So you definitely have some players, you know, doing a bit of B to C, and also like B to small B, where it's very, very standardized. Maybe it's an online, 99 dollars a month, very standardized. They ar…”