Lillia: Early-stage SaaS should prioritize new customer acquisition over net retention
Nicholas Lillia · How Younium Hit 200 Customers Paying $30k ACV For its Billing and Revenue Analytics tool · Apr 11, 2024 · at 8:05
Nicholas Lillia, founder of Younium, discusses go-to-market priorities and the balance between NRR and new customer growth.
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“But I think also, when you are, you know, when you're not super, super big, I think, like, new customer growth, Is equally, if not more important as well. I, if you do the math, I definitely see, you know, a ramping effect if you accumulate over years. But also I think like new customer growth is equally important in the early days.”
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“So typically I would say like an average price point is around 30,000 dollars a year a year that is, right? So so that's some average, but you know, quite, quite a big spread from small companies to big companies as well.”