The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 17 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Purely ad-based digital media publishing is a broken business model
“Like all these media companies out there are struggling right now because they think you just create a magazine or you create a website and then you just sell ads. And that's just a broken model these days.”
Higher posting frequency directly accelerates Instagram audience growth
“We've found the more we post, the faster we grow.”
Foundr refuses sponsored Instagram posts to focus on its own sales
“The purpose of the founder account isn't to make, like the Instagram account isn't to make money. It's to drive leads, traffic, and sales for us. We don't, we get asked every day by all sorts of people. We don't do that kind of paid stuff.”
Foundr's Instagram guide landing page converts visitors at 65 percent
“That's a page that you see, it's heavily split tested. It, that one in particular converts at 65%.”
An app's name is the most critical factor for App Store ranking
“No, not just the metadata, but the actual name. That's most important. The app name.”
App Store descriptions have zero impact on iTunes search rankings
“ITunes, iTunes description means nothing.”
Instagram is Foundr's top channel for revenue and customer acquisition
“So I would say probably Instagram is generating the most revenue for us in terms of customer acquisition leads, especially leads.”
Foundr grew from zero to 700,000 Instagram followers in 16 months
“We've built our Instagram account, the founder magazine, Instagram account from zero to 700 K followers now in 16 months.”
Foundr's Instagram generated over 100,000 email subscribers
“That's generated over a 100,000 plus email subscribers, at least maybe closer to 150,000.”
Foundr captures 300 to 400 email leads per day via Instagram
“So from Instagram,
At least at minimum, 300 to 400 a day.”
Foundr uses its magazine as a tripwire for high-revenue digital courses
“Magazines like a entry-level product. Think of it almost like a tripwire, bro. So yeah, no, a lot of it's being generated from the courses and yeah, just, yeah, really the digital products.”
The Foundr Magazine mobile app has surpassed 500,000 downloads
“No, not past a million. Closer to around 500,000 last I checked. I haven't checked in a couple of months, but yeah, close to 500, half a million. It'd be over half a million, yeah.”
Foundr's digital magazine generates multiple six figures in annual revenue
“It would be under seven figures. Just the magazine. Multiple six.”
Foundr Magazine has more US App Store reviews than Entrepreneur
“We've got more reviews than them in the American App Store, and that's, you know, our target market.”