The Ledger
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Jelly's platform addresses 65% of all US radio listener share
“If you look at listener share, we probably had about 65% listener share right now of all listening of radio that you can essentially address if you want to buy an ad”
iHeart controls approximately 30% of the US national advertising market
“Not only were they a big source of their big customer, but they attracted the rest of the market. So a fear of missing out concept when you have someone who represents about 30% market share in the U.S. Of national advertising.”
iHeartMedia models broadcast radio demographics using its mobile app data
“One of our partners, I heart media with I heart radio has an app where they can learn a lot about the audience. They take that mobile app and take the data from that and use that as a way of projecting onto a radio station guesses as to who the people are that…”
Broadcast radio captures 80% of all US audio advertising spend
“The reason why we started there was that's where like basically eight out of 10 dollars of all audio advertising was sitting.”
Jelly processes approximately $100 million in ad spend through its platform
“We're processing about a hundred million dollars of spend to the platform right now”
Jelly generates $1M in monthly recurring software revenue across 2,300 stations
“We generate currently about a million dollars a month from 2300 radio stations and recurring software.”
Advertisers using Jelly can reach 250 million people monthly
“You log into Jelly. You're looking to buy some ads. You can reach two hundred fifty million people a month through our partners.”
Jelly achieved 85% gross margins in the third quarter of 2018
“Well we did in Q three, 85% gross margins. That was up from 83%.”
The US audio advertising market is worth roughly $18 billion
“I think that if you look at audio as a full category in the U S today, it's about eighteen billion.”
Jelly's enterprise customer acquisition cost ranges from $50K to $100K
“So we typically look at an acquisition cost of a big deal of, let's say anywhere from 50 to a hundred K of just time and travel and all this other work you have to do to make sure that they get comfortable flipping over and using this platform as opposed to th…”