The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Lumen5 has reached $100,000 in MRR and a $1M run rate
“We just passed a million when I submitted a request for run rate. So we're about a 100,000 us dollars a monthly recurring revenue.”
Michael Cheng Jun 2, 2019 ▶ 8:36 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Assertion Not checkable as stated
Lumen5 has grown to approximately 2,000 paying customers
“We're at about 2000.”
Michael Cheng Jun 2, 2019 ▶ 8:48 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Assertion Not checkable as stated
Lumen5 achieves roughly $200 CAC and $600 LTV on paid ads
“On, on our efforts with ads, it's about 200 dollars CAC on a 600 dollar lifetime value, but it's also really hard to calculate because we haven't been around that long, so lifetime value just goes up as the months go by.”
Michael Cheng Jun 2, 2019 ▶ 13:44 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Prediction Not checkable as stated
Lumen5 will run growth experiments for six months before seeking VC
“Right now we have a lot of growth experiments that we want to run to come up with that CAC so we can go to investors and say, hey, let's pump a couple million dollars into these three growth strategies. And I think it'll take me at least six months before I ca…”
Michael Cheng Jun 2, 2019 ▶ 15:24 1408 Quickly Launch Video Creatives With Automatic Tool Lumen5, $100k in MRR
Assertion Not checkable as stated
Cheng says Snip.ly ARPU is $70 to $80 per month
“I would say that's about 70 to 80.”
Michael Cheng Nov 18, 2016 ▶ 3:29 EP 482: Snip.ly $50k MRR, 1000 Customers For Lead Gen on Social Media Sharing with CEO Michael Cheng
Assertion Not checkable as stated
Snip.ly hits 130,000 users and $50,000 in monthly recurring revenue
“Right now we are hitting about a 130,000 registered users. And so we're looking at revenue about 600,000 annual. So that's about 50,000 a month US dollars.”
Michael Cheng Nov 18, 2016 ▶ 8:34 EP 482: Snip.ly $50k MRR, 1000 Customers For Lead Gen on Social Media Sharing with CEO Michael Cheng
Assertion Not checkable as stated
Snip.ly has 1,000 monthly paying customers as of late 2016
“Monthly paying customers, It sits at around a thousand.”
Michael Cheng Nov 18, 2016 ▶ 9:00 EP 482: Snip.ly $50k MRR, 1000 Customers For Lead Gen on Social Media Sharing with CEO Michael Cheng
Assertion Not checkable as stated
Cheng grew Snip.ly with zero dollars spent on paid customer acquisition
“We've never invested in a customer acquisition costs outside of my own time. And so we don't do ads or anything like that. We don't pay for any customer acquisition.”
Michael Cheng Nov 18, 2016 ▶ 11:47 EP 482: Snip.ly $50k MRR, 1000 Customers For Lead Gen on Social Media Sharing with CEO Michael Cheng
Assertion Not checkable as stated
Snip.ly LTV is $700 per paying customer and $5 per free user
“Based on the numbers that we do have, and LTV based on two and a half years, so it's not like the cohort's super long, but it's about 700 dollars per customer, and about five dollars per free user.”
Michael Cheng Nov 18, 2016 ▶ 13:30 EP 482: Snip.ly $50k MRR, 1000 Customers For Lead Gen on Social Media Sharing with CEO Michael Cheng
Assertion Not checkable as stated
Snip.ly generated $400,000 in revenue in 2015
“Total of 20 15 revenue was around 400 K.”
Michael Cheng Nov 18, 2016 ▶ 16:06 EP 482: Snip.ly $50k MRR, 1000 Customers For Lead Gen on Social Media Sharing with CEO Michael Cheng
Assertion Partly supported
Snip.ly offers a free tier and paid plans up to $3,000 monthly
“Revenue is for monthly subscriptions. And so it's a freemium model. You can use Snipply for free. It supports up to 1000 clicks per month. So after 1000 people have clicked on your links in that given month, your call to action will cease to show up until the …”
Michael Cheng Nov 18, 2016 ▶ 2:59 EP 482: Snip.ly $50k MRR, 1000 Customers For Lead Gen on Social Media Sharing with CEO Michael Cheng
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