why aren't all 11 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Assertion Contradicted
Americans will receive over 40 billion customer surveys in 2019
“Like, you know, Americans this year will get over forty billion surveys and they all look like you're taking the SAT test.”
Assertion Supported
The enterprise feedback management industry is valued in the tens of billions
“I'm in a space called enterprise feedback management, EFM. And there are many companies that do this and it's a, an, Industry that is valued in the, you know, many tens of billions of dollars.”
Assertion Not checkable as stated
Max Israel receives private equity or M&A inquiries every single week
“For the last two years, I've got a call from either a private equity fund or an M&A shop every single week, and I take them seriously.”
Disclosure
Customerville's average enterprise client pays roughly $250,000 annually
“No, probably a quarter million a year as an average client.”
Assertion Not checkable as stated
Customerville serves between 50 and 100 enterprise customers globally
“So we keep those cards pretty close to the vest, but it's a number kind of, you know, between 50 and a hundred you know, globally.”
Assertion Not checkable as stated
Customerville is growing revenue between 50% and 100% year over year
“And then I would say about two years ago we started growing between 50 and a hundred percent a And today we're still at that kind of number.”
Assertion Not checkable as stated
Customerville aims to keep annual customer attrition at or below 10%
“We try and keep that at or below 10% because companies.”
Disclosure
Customerville operates with under 40 employees and only two salespeople
“So we're under about 40 people, but really there, I only have two sales people, one in the U S one in Europe and I pitch in with that.”
Disclosure
Customerville spent up to $400,000 annually on Google AdWords inbound marketing
“We kind of started out spending 50 to a 100,000 a year and then got up to the point where we were spending between three and 400,000 dollars a year on AdWords and related costs to drive an inbound marketing campaign.”
Disclosure
Customerville avoided venture capital unlike its feedback software competitors
“I was one of the few players in my space that didn't raise like venture money.”
Assertion Not checkable as stated
Customerville's industry vlog gets 10,000 monthly viewers and is shot on iPhone
“If you've seen our vlog, Forty Billion Reasons, that was a side project and now some 10,000 people a month in customer experience watch it. Every second of that is shot on my iPhone.”