The Ledger
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Canadian government subsidies cover 80% of Latergram's tech salaries
“80% of our salaries for tech is covered by the government.”
Smith predicts Thinkific will exceed $100k MRR by the end of 2016
“I think they're well on their way to going well over, I don't know, probably over a hundred K MRR.”
Smith personally emailed nearly 20,000 pre-launch Latergram sign-ups
“I think I personally emailed all, almost all 20,000 of people those signups, and spent, you know, most of my evenings writing these emails, ah, and engaging with people, and I think when people see, you know, a founder doing that, they say, and they like the p…”
Latergram approaches 500,000 registered users
“We're closing in on half a million, so just shy of that.”
Latergram counts roughly 40,000 monthly active users
“We're looking at about 40,000 monthly active right now.”
Latergram averages approximately 5% monthly churn
“Our churn has been a bit variable recently. There's been a lot of a lot of competitors coming to the space, but on average we're looking at about five percent.”
Latergram operates without any paid customer acquisition
“No, we don't do any paid acquisition at this point.”
Rocketship.vc used a growth algorithm to find and cold-email Latergram
“Cold emailed us, wanted to put money in, said they liked what they're doing. Apparently, so they say there's some of the guys that really early investors in Facebook so back when Facebook was like, you know, eight employees or something like that and they deve…”
Resolute, Aspect Ventures, and Hiten Shah invested in Latergram's seed
“We did raise more money later on and sort of close out the seed round. Resolute founders, Heaton Shaw, invested some money and then also Aspect Ventures, so they're you know, Teresa Gao, and Jennifer Swanstead, and Lauren and Claudney put some money in as well…”