The Ledger
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Offshore dev teams fail unless taught to understand product context
“The key to succeeding in having an offshore team is that you need to really invest in, first of all, getting the right people in, of course, but also investing in getting them to understand the product, the business, so that they can actually think for themsel…”
MeetApp annual logo churn is roughly 10% to 15%
“We have a show now maybe 10 to 15% a year or 1.5% per month.”
MeetApp customer upgrades fully offset revenue lost to churn
“The customers to upgrade and use the solution more compensate for whatever we lose if I put like that.”
MeetApp generates about $70,000 per month in pure subscription revenue
“We have subscription revenues of
Maybe a 70,000.
a month, and then we have the setup fees.”
MeetApp has roughly 150-170 annual subscription customers and 150-170 single-event customers
“If I calculate over a year, we have maybe a 150 170 subscription customers and about the same number of single event customers.”
MeetApp doubled revenue year-over-year for the past couple years
“We have been able to double our revenue the last couple of years.”
MeetApp projects revenue will grow by about 70% in 2019
“This year, maybe not, maybe in, in absolute terms we'll have a higher increase, but in, in percentage, maybe not a hundred percent.
So let's say it's was, we will grow with maybe a 70% this year.”
MeetApp's fully blended customer acquisition cost is approximately $2,500
“It's around 2500 dollars.”
MeetApp's organic search drives more leads than paid ads
“The search engines actually, I mean, the organic search actually bring in more leads than the ads.”
MeetApp subscription customers pay $400 to $500 monthly on average
“If it's a subscription, on average, they pay between four and 500 dollars a month.”