Assertion certainty 3/5 debate potential 1/5

MeetApp has roughly 150-170 annual subscription customers and 150-170 single-event customers

Mats Backlund · 1453 How This Event App Bootstrapped to $1M in ARR · Jul 17, 2019 · at 8:05

MeetApp founder Mats Backlund explains customer distribution between recurring annual subscribers and one-time event buyers.

0:00 / 0:07exact quote · 7.8s
720p mp4 · rendered on demand · StarZero watermark
“If I calculate over a year, we have maybe a 150 170 subscription customers and about the same number of single event customers.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Mats Backlund

Insight
Offshore dev teams fail unless taught to understand product context
“The key to succeeding in having an offshore team is that you need to really invest in, first of all, getting the right people in, of course, but also investing in getting them to understand the product, the business, so that they can actually think for themsel…”
Mats Backlund Jul 17, 2019 ▶ 9:51 1453 How This Event App Bootstrapped to $1M in ARR
Assertion Not checkable as stated
About two-thirds of MeetApp revenue is subscription-based
“It's about two thirds are subscription.”
Mats Backlund Jul 17, 2019 ▶ 4:09 1453 How This Event App Bootstrapped to $1M in ARR
Assertion Not checkable as stated
MeetApp annual logo churn is roughly 10% to 15%
“We have a show now maybe 10 to 15% a year or 1.5% per month.”
Mats Backlund Jul 17, 2019 ▶ 5:12 1453 How This Event App Bootstrapped to $1M in ARR
Assertion Not checkable as stated
MeetApp's gross revenue churn is roughly 5% to 8%
“It's about half that I would say.”
Mats Backlund Jul 17, 2019 ▶ 5:28 1453 How This Event App Bootstrapped to $1M in ARR
Assertion Not checkable as stated
MeetApp customer upgrades fully offset revenue lost to churn
“The customers to upgrade and use the solution more compensate for whatever we lose if I put like that.”
Mats Backlund Jul 17, 2019 ▶ 5:50 1453 How This Event App Bootstrapped to $1M in ARR
Assertion Not checkable as stated
MeetApp generates about $70,000 per month in pure subscription revenue
“We have subscription revenues of Maybe a 70,000. a month, and then we have the setup fees.”
Mats Backlund Jul 17, 2019 ▶ 7:48 1453 How This Event App Bootstrapped to $1M in ARR
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.