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Assertion certainty 3/5 debate potential 1/5

MeetApp annual logo churn is roughly 10% to 15%

Mats Backlund · 1453 How This Event App Bootstrapped to $1M in ARR · Jul 17, 2019 · at 5:12

Mats Backlund, founder of event software platform MeetApp, discusses customer retention metrics with Nathan Latka.

0:00 / 0:05exact quote · 5.7s
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“We have a show now maybe 10 to 15% a year or 1.5% per month.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Mats Backlund

Insight
Offshore dev teams fail unless taught to understand product context
“The key to succeeding in having an offshore team is that you need to really invest in, first of all, getting the right people in, of course, but also investing in getting them to understand the product, the business, so that they can actually think for themsel…”
Mats Backlund Jul 17, 2019 ▶ 9:51 1453 How This Event App Bootstrapped to $1M in ARR
Assertion Not checkable as stated
About two-thirds of MeetApp revenue is subscription-based
“It's about two thirds are subscription.”
Mats Backlund Jul 17, 2019 ▶ 4:09 1453 How This Event App Bootstrapped to $1M in ARR
Assertion Not checkable as stated
MeetApp's gross revenue churn is roughly 5% to 8%
“It's about half that I would say.”
Mats Backlund Jul 17, 2019 ▶ 5:28 1453 How This Event App Bootstrapped to $1M in ARR
Assertion Not checkable as stated
MeetApp customer upgrades fully offset revenue lost to churn
“The customers to upgrade and use the solution more compensate for whatever we lose if I put like that.”
Mats Backlund Jul 17, 2019 ▶ 5:50 1453 How This Event App Bootstrapped to $1M in ARR
Assertion Not checkable as stated
MeetApp generates about $70,000 per month in pure subscription revenue
“We have subscription revenues of Maybe a 70,000. a month, and then we have the setup fees.”
Mats Backlund Jul 17, 2019 ▶ 7:48 1453 How This Event App Bootstrapped to $1M in ARR
Assertion Not checkable as stated
MeetApp has roughly 150-170 annual subscription customers and 150-170 single-event customers
“If I calculate over a year, we have maybe a 150 170 subscription customers and about the same number of single event customers.”
Mats Backlund Jul 17, 2019 ▶ 8:05 1453 How This Event App Bootstrapped to $1M in ARR
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