The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Munoz: Doozra Burned ~$3M From 2012 to 2015
“What happened is we got a little bit of the model wrong and had some mismanagement in the old the old C-suite that's no longer here. So we burnt through all the capital. So I want to say probably around three, three mil. Until 2015.”
Mateo Munoz Oct 22, 2017 ▶ 3:17 820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS
Assertion Not publicly verifiable
Munoz: Doozra Did Over £2M in 2016 Post-Insolvency
“So at that height, I would say we were probably doing about four million as just a full service event technology coming out of that first year. So in 2016, last year we did just over two million pounds worth of business last year coming out of it.”
Mateo Munoz Oct 22, 2017 ▶ 6:39 820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS
Disclosure
Doozra Seeks $6.5M Series B to Accelerate Sales Growth
“So we're looking right now at doing about 6.5, so about five million pounds. 6.5 US is what we're looking to use to kind of just accelerate that sales process.”
Mateo Munoz Oct 22, 2017 ▶ 9:28 820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS
Prediction Not checkable as stated
Doozra Paces for 100% Revenue Growth in 2017 After Hitting $2M by July
“So, so as of July, we were about at two already, so we're looking at about a hundred percent growth going into this year.”
Mateo Munoz Oct 22, 2017 ▶ 10:03 820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS
Assertion Not checkable as stated
Munoz: Doozra Is Operating With Positive Profit Before Taxes
“Yeah, we definitely are. So we sit with a positive PBT currently. So that does, so that is a profit before taxes.”
Mateo Munoz Oct 22, 2017 ▶ 11:59 820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS
Assertion Not checkable as stated
Doozra Invested Roughly $400K to Completely Rebuild Its Product
“So we've sunk probably about roughly about 400,000 dollars into this new product that we're releasing. So it was a complete rebuild off of the old APIs, off the old technology.”
Mateo Munoz Oct 22, 2017 ▶ 12:30 820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS
Disclosure
Munoz: Doozra Prices SaaS Product at $2,500 Monthly for Five Users
“So we took that, and then we rolled it up into the SaaS product and said, let's go 2500 a month for this initial round where we're bringing it out there, which covers one admin and five users.”
Mateo Munoz Oct 22, 2017 ▶ 13:26 820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS
Assertion Not checkable as stated
Munoz: Doozra Has About 10 Customers Paying $2,500 Monthly for SaaS
“We have about 10, 10 paying that with a handful of single event licenses still going on.”
Mateo Munoz Oct 22, 2017 ▶ 14:35 820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS
Assertion Not checkable as stated
Munoz: Doozra's Customer Acquisition Cost Is Roughly $3,500
“So we're probably around 3500, I would say, per customer. I did a little bit of this knowing this question might be coming. So, so we're about 35, but that, that's again with the traditional.”
Mateo Munoz Oct 22, 2017 ▶ 15:11 820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS
Disclosure
Munoz: Doozra Headcount Dropped From ~80 to ~30
“So right now we're about 30, where we're at the height, we're probably about 80.”
Mateo Munoz Oct 22, 2017 ▶ 7:11 820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS
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