why aren't all 11 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Assertion Not checkable as stated
Massimo Chieruzzi reveals AdEspresso's customer acquisition cost is under $10
“We are paying less than 10 dollars.”
Prediction Not checkable as stated
Massimo Chieruzzi predicts all future Facebook ad growth will come from SMBs
“All the growth For Facebook, in the next few months will become, in the next years will be coming from small, medium businesses, because the enterprise are already there.”
Assertion Not checkable as stated
AdEspresso's monthly churn is around 7% and decreasing
“It's around seven percent and it's decreasing. But the most interesting thing is that we have most of the churn is in the first 30 days, and it's for the lower subscription plan.”
Assertion Not checkable as stated
Massimo Chieruzzi says AdEspresso surpassed a $5M annual run rate
“So at this point right now, we are over a five million dollar run rate.”
Assertion Not checkable as stated
AdEspresso grew 11x in revenue and managed ad spend in 2015
“And last year we grew 11 X on all the most important metrics for us from the revenues to the
Number of Facebook advertising dollars managed every month.”
Assertion Not checkable as stated
AdEspresso generated approximately $3M in total revenue during 2015
“2015 revenue, I think was around three million.”
Assertion Not checkable as stated
Massimo Chieruzzi notes that AdEspresso has been profitable for a year
“The truth is that we have been profitable for the last year.”
Assertion Not checkable as stated
AdEspresso has surpassed 4,000 paying customers
“We have more than 4000 customers.”
Assertion Not checkable as stated
AdEspresso grows revenue by 10% to 15% month-over-month
“We are on average between 10 and 15% every month.”
Assertion Not checkable as stated
AdEspresso spends less than $10K monthly on paid acquisition
“We are spending less than 10 K in paid acquisition.”
Assertion Partly supported
Only 3M to 4M of 30M Facebook business pages actively advertise
“We have like thirty million businesses with Facebook pages, and only three or four million are advertising right now”