The Ledger
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Struggling early retail clients drive SmartAssistant's customer churn
“And churn really clearly comes just from one segment, which is retail. Our early retail customers are in serious troubles at the moment and just simply can't pull that strategy off anymore to become their customer's trusted advisor and don't have the manpower …”
SmartAssistant revenue grows at triple-digit percentages year-over-year
“Growing at triple, triple digit percent year over year.”
Founders initiated SmartAssistant CEO replacement and convinced the board
“That was after the round. We went to our board and said, Hey guys we had to convince them actually”
SmartAssistant maintains single-digit annual gross churn
“Churn, we have a single figure churn rate in terms of annual churn.”
SmartAssistant's CAC payback period is approximately one year
“The payback time is at around one year at the moment.”
SmartAssistant achieves an 8x to 9x LTV to CAC ratio
“The ratio between customer acquisition cost lifetime value is at about eight, nine.”
SmartAssistant's annual revenue remains significantly below $100 million
“We want we are still significantly below the hundred million, unfortunately.”