The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Louis Jonckheere: 90% of corporate marketing content is ignored by sales
“And actually, 90% of what marketing creates, like, never gets used.”
Showpad's enterprise accounts expand by an average of 140% in year one
“Within the first 12 months, that customer grows on average with about a 140%.”
Showpad achieves an elite negative 35% net revenue churn rate
“Net churn, I think negative churn of about like 30, 35%, which is pretty good.”
Jonckheere: SaaS companies should generate $1 revenue per $1 spent on S&M
“The golden rule in SaaS always should be is that for every dollar you spend on, on, on sales and marketing, you should get one dollar in return in revenue.”
In-person events are by far Showpad's best-performing growth channel
“The non-digital events are still by far the best performing.”
Jonckheere: Showpad's enterprise initial land deals average $50k to $60k
“If you look at enterprise and currently the average land deals are around like 50, 60 K.”
Jonckheere: Showpad has 997 customers
“It's like 997. It's almost a thousand, but we say a thousand of course.”
Jonckheere: Showpad targets $25M-$28M in ARR by December 2017
“We want to be somewhere between, let's say like 25 and then 28.”
Jonckheere: Showpad's annual gross churn was just over 6%
“Gross churn. Last year was around a bit over six, six percent.”