The Ledger

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Insight
Facebook ads are highly ineffective for acquiring freelance users
“When you try to like when you try to acquire freelancers, right. You kind of really want to bulk acquire as much as possible. You want to go into places where you can basically just like, you know, grab multiple people at once and don't try to pick people up o…”
Leif Abraham Apr 29, 2020 ▶ 16:22 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?
Insight
Founders must shield employees from distracting acquisition talks until deals close
“And so people were aware, but I think it's also very important for you as a founder to make sure to not, you know, make people immediately start thinking of, okay, You know, what would it be if this exit would happen? You know, what that means for me, et ceter…”
Leif Abraham Apr 29, 2020 ▶ 9:56 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?
Insight
Value-add features drive freemium conversion better than usage limits alone
“I honestly think that these are most often better conversion drivers than for example, limits. Like limits are good to bring someone to, like to force someone to the moment of having to make a decision. But I think what will really bring people over the hump i…”
Leif Abraham Apr 29, 2020 ▶ 13:42 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?
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