The Ledger

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Disclosure
Cropin: Enterprise pilots start at $10k-$40k and expand to $100k-$200k
“There are customers who have signed up pilots of, let's say, 30 K, 40 K grants, and 10 K grants also. But they have a potential to, they are enterprise client, they are validating the product, and they will scale up to a hundred K, 200 K, depending on number o…”
Krishna Kumar Mar 30, 2020 ▶ 11:12 1710 Crop Optimization Software Hits $2.4m in ARR, $12m Raised
Disclosure
Cropin bills per enterprise farm manager, not per individual farmer
“User is a, you know, farm farm manager who is managing, say, a hundred, hundred farmers under his portfolio.”
Krishna Kumar Mar 30, 2020 ▶ 11:32 1710 Crop Optimization Software Hits $2.4m in ARR, $12m Raised
Disclosure
Cropin Raises $8M Series B, Reaching $12M Total Capital Raised
“So this round we raised eight million dollars total. We have raised for twelve million dollars.”
Krishna Kumar Mar 30, 2020 ▶ 12:20 1710 Crop Optimization Software Hits $2.4m in ARR, $12m Raised
Disclosure
Kumar: Cropin customer acquisition cost is $5,000 to $6,000
“CAC will be somewhere around, you know close to 5000 dollar 5000 dollar to 6000 dollar.”
Krishna Kumar Mar 30, 2020 ▶ 16:16 1710 Crop Optimization Software Hits $2.4m in ARR, $12m Raised
Disclosure
Kumar: Cropin achieves eight-month CAC payback period
“Eight months.”
Krishna Kumar Mar 30, 2020 ▶ 16:30 1710 Crop Optimization Software Hits $2.4m in ARR, $12m Raised
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