Cropin: Enterprise pilots start at $10k-$40k and expand to $100k-$200k
Krishna Kumar · 1710 Crop Optimization Software Hits $2.4m in ARR, $12m Raised · Mar 30, 2020 · at 11:12
Krishna Kumar, founder of Cropin, describes the land-and-expand sales strategy and ACV trajectory for his ag-tech enterprise software platform to Nathan Latka.
0:00 / 0:12exact quote · 12.3s
720p mp4 · rendered on demand · StarZero watermark
“There are customers who have signed up pilots of, let's say, 30 K, 40 K grants, and 10 K grants also. But they have a potential to, they are enterprise client, they are validating the product, and they will scale up to a hundred K, 200 K, depending on number of users they will keep adding.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Krishna Kumar
Cropin hits $2.4M ARR and projects $4.5M by March 2019
“So we are at 2.4, and our visibility is to close it at 4.5 million a hour.”
Cropin expects pipeline customers to sign contracts exceeding $1M ARR
“So there are two, three, five, six customers we are talking to, two, three customers will convert, and the ticket size are going to be a north of a million dollar.”
Kumar: Cropin counts McCain, ITC, Philip Morris, and Syngenta as enterprise clients
“For example, we work with companies who are into farm farm production, like McCain, ITC Philip Morris, Syngenta.”
McCain uses Cropin to manage 100,000 global potato growers
“For example, if you look at McCain, McCain does potato growing for their chips making. They engage in the background, a lot of farmers to grow the potato. So, but the company will pay our pay to us, but they will use our platform to manage their 100,000 grower…”