The Ledger
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Tidy Refused to Offer Free Enterprise Proof-of-Concepts
“We kind of made one thing very clear is that we'll kind of co-design the solution, but we're not doing it for free. So if we want to do a POC, it's still going to be a paid for POC.”
Tidy Abandoned $5 Per-User Pricing to Stabilize Its Cash Flow
“We basically started by just charging a per user fee, which was five dollars per user, and there was no platform subscription, none of that. Hindsight, that was a terrible move because you know, the revenue was fluctuating all over the place, and we couldn't k…”
Tidy Cites Internal Corporate IT Teams as Its Primary Competition
“Yeah, so, so I would say the biggest competitor for us is the internal teams today.
you know, because what we're doing is we're integrating these 15, 16 different systems that exist within the organization.
So, you know, you're working with ServiceNow, with A…”
Tidy Positions Itself as the Enterprise Counterpart to Rippling
“So if I were to say, you know, who are the closest kind of not competitors, but the company that closes, it's probably Rippling, but
Rippling does it more from an SMB perspective, and we're doing it more from an enterprise perspective.”
Tidy Counts Genpact, Unilever, and AB InBev as Enterprise Clients
“And what we fundamentally do is we work with a company like Genpac or Unilever or AB InBev.”
Tidy Built Early Product With Unilever and Fidelity Proof-of-Concepts
“For the first two or three years, we were kind of building the product with a couple of POC customers like Unilever and Fidelity Investments.”
Tidy Reached $1.5M ARR With Only 17 Enterprise Customers
“We have 17 enterprise customers across 25 countries, and we're doing about a million and a half billion ARR.”
Tidy Doubled Its Average Contract Value to $80K in 12 Months
“My ACB was probably closer to about 40,000 dollars. And so what I was able to do in the last 12 months was actually Double my ATP and be more confident of the fact that I can actually charge more and still have companies coming in and buying tidy.”
Tidy Employs 27 People With Its Entire Engineering Team in India
“So, so we actually have about 27 people. The advantage for us is you know, we're U.S. Headquartered most of our customers are U.S. But our entire engineering and delivery team is based out of India.”
Tidy Pays Sales Representatives a 10% Commission on Closed Revenue
“Commission is actually 10% of whatever he brings in.”