Tidy Abandoned $5 Per-User Pricing to Stabilize Its Cash Flow
Kieran Menon · He got 17 customers to pay $80k/yr up from $40k/yr 1 year ago for Employee Onboarding SaaS · Dec 27, 2022 · at 7:16
Kieran Menon, CEO of Tidy, explains why pure per-user pricing failed for enterprise onboarding SaaS and why Tidy switched to platform subscriptions.
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“We basically started by just charging a per user fee, which was five dollars per user, and there was no platform subscription, none of that. Hindsight, that was a terrible move because you know, the revenue was fluctuating all over the place, and we couldn't kind of keep track of what would our budgets be, cash flow be, any of that, which is when we kind of moved the pricing more to a platform subscription plus a top-up on a per user.”
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