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Narowski says early VC funding could have made Karma CRM mainstream
“Had I done that early on, like, you know, kind of the typical rounds, not necessarily a small angel round we took and was able to really add gas to the fire five years ago, I think we could easily be one of the, you know, the common household names and people …”
Narowski: General CRM market is too saturated; niche targeting is easier
“We kind of realized that the general CRM market is so saturated that it's hard to kind of compete in that space. So it was a lot easier for us to pick a niche, serve them really well. You know, it's puts a face to a customer much more than quote unquote, small…”
Narowski: Karma CRM customer LTV ranges from $1,000 to $1,500
“Yeah, yeah, that's right. It varies between, you know, a 1015 hundred.”
Narowski: Building systems to make a company sellable improves core infrastructure
“Whether or not you sell the company, I think creating the systems and the processes to make it sellable is just good for the infrastructure of the company as is.”
Narowski: Karma CRM focuses specifically on professional speakers
“We're currently focusing on professional speakers. So more of a niche CRM.”
Narowski: Karma CRM grew about 50% YoY over the past couple years
“So we've grown about, I guess, 50% year over year over the past couple of years.”
Narowski: Karma CRM took only a small friends and family round
“We took a small friends and family round of funding, but generally strapped.”
Narowski: Karma CRM Targets $300 to $400 CAC
“So it varies, very varies a lot based on if it's organic or if it's not, but our target is about three, 400.”