The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 17 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
De Valk: Matt Mullenweg and Automattic cannot afford to acquire Yoast
“I don't think he can afford us, first of all.”
De Valk: Yoast suffered 70% annual churn under manual renewals
“For far too long, our term was of like, 70%.”
Joost de Valk: Free tiers should include essentials, paid tiers save time
“We have a pretty strict rule within the company on everything that we think every, every side on the planet needs to do the basic works we put into our free plugin and then stuff that saves you time we put into the premium plugin.”
De Valk: Yoast subscription churn dropped to roughly 15%
“The first bunch of people that signed up to a subscription are now over a year in, and for them we only have, like, 15%.”
Joost de Valk: Yoast hit 1M users before launching paid tier
“I started out with a free plugin and had a million users and then decided maybe I should make some money from it.”
Joost de Valk: Consulted on SEO for eBay, Facebook, and The Guardian
“I was working for some of the biggest brands on the planet. I've done SEO for eBay, the guardian, Facebook. So I let the migration from guardian co UK to the guardian.com.”
Joost de Valk: Microsoft and The Next Web run Yoast software
“I mean, there are sites like thenextweb.com or microsoft.com that run our software, where there's hundreds of people working on that site, and it's only one site.”
Joost de Valk: Yoast did $12M in annual revenue with 100 employees
“We're now at last year we did about ten million euros. So about twelve million dollars in revenue. There's about a hundred people here.”
De Valk: Yoast grew roughly 60% year-over-year for five years
“We've grown about 60% year on year for the last five years.”
De Valk: Co-invested in companies with WordPress founder Matt Mullenweg
“We, we've invested in companies together.”