The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Peter Thiel is not closely involved in the Thiel Fellowship
“Peter isn't like super closely involved, granted I've been in quite a number of times.”
Jesse Leimgruber Feb 19, 2020 ▶ 11:37 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Disclosure
NeoReach minimum fee is $25K; multiple brands pay over $1M
“We typically, the minimum licensing fee for a brand is about 25,000 dollars annually, and we have quite a few, as in more than a handful of brands spending over a million dollars with us annually.”
Jesse Leimgruber Feb 19, 2020 ▶ 1:33 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Disclosure
NeoReach average revenue per customer is around $200K annually
“I think our average revenue per customer is around 200,000 dollars a year.”
Jesse Leimgruber Feb 19, 2020 ▶ 2:02 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Assertion Not checkable as stated
NeoReach has passed 100 total enterprise customers
“We just passed a hundred. I think about one or two, one or three, something like that.”
Jesse Leimgruber Feb 19, 2020 ▶ 3:25 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Assertion Not checkable as stated
NeoReach is growing annual revenue between 2x and 3x
“We're in between two and three X a year growth rate right now.”
Jesse Leimgruber Feb 19, 2020 ▶ 4:04 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Assertion Not checkable as stated
NeoReach sees roughly 20% churn, primarily among $25K accounts
“It's close to closer to 20% of customers churn, but we grow at a significantly higher rate than that. And the ones that stick kind of Really expand. You know, the ones that tend to turn tend to be the 25,000 dollar a month cost, the 25,000 dollar a year custom…”
Jesse Leimgruber Feb 19, 2020 ▶ 7:06 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Assertion Not checkable as stated
Multiple NeoReach accounts expanded from under $100K to over $1M
“We've had quite a few customers started under a 100,000 dollars a year with us and actually expand to over a million dollars a year. And those types of customers, this tiny niche that's scales massively drives almost all of our growth.”
Jesse Leimgruber Feb 19, 2020 ▶ 8:17 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Assertion Not checkable as stated
NeoReach customer cohorts expand 30% to 40% annually
“About 30 or 40%.”
Jesse Leimgruber Feb 19, 2020 ▶ 8:50 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Assertion Not checkable as stated
NeoReach gets over 1,000 inbound leads monthly
“Almost, almost, almost a hundred percent of our leads are inbound, right? But we get over a thousand inbound leads a month.”
Jesse Leimgruber Feb 19, 2020 ▶ 9:16 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Assertion Not checkable as stated
NeoReach typical CAC is roughly 40% of first-year ACV
“We spend on a, on sort of our typical If you take out outliers, we're spending about 40% of first year customer.”
Jesse Leimgruber Feb 19, 2020 ▶ 9:56 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Assertion Supported
NeoReach has raised $4M across two funding rounds
“We've raised a four million across about two rings.”
Jesse Leimgruber Feb 19, 2020 ▶ 10:19 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Assertion Not checkable as stated
NeoReach is currently operating profitably
“We're profitable”
Jesse Leimgruber Feb 19, 2020 ▶ 10:42 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Prediction Not checkable as stated
NeoReach projects reaching $25M in revenue next year
“We're trying to, we're more than double next year and more than double for us is, is going to be about twenty five million as we're projecting.”
Jesse Leimgruber Feb 19, 2020 ▶ 11:11 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Assertion Not checkable as stated
Zappos signed as NeoReach's first brand customer for $5K
“The first real customer we got was Zappos. The CMO of Zappos actually responded himself, introduced us to his ad agency, introduced us to someone else at Zappos, and they signed up for, I think it was a small deal at the time, 5000 dollars for a year license, …”
Jesse Leimgruber Feb 19, 2020 ▶ 5:17 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
Disclosure
NeoReach employs just over 30 people
“Oh, total just over 30.”
Jesse Leimgruber Feb 19, 2020 ▶ 5:42 1670 How This 24 Year Old Built a $12M ARR Company on $4m Raised in Influencer Marketing Attribution Space
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